Ecommerce has constantly been growing since the birth of the Internet. Today eCommerce marketing is responsible for more than 13% of the global annual sales.

This isn’t surprising, though, since online retail has become easier and more accessible both for sellers and buyers.

A couple of decades ago, having a website was a big deal. Today it’s a must.

Fortunately, the existence of eCommerce platforms like Shopify has made the process easier than ever.

We’ve gathered a list of 100 online Shopify stores for you to take inspiration from. Not just random stores, but stores that are killing it at business. 

All of them are profitable eCommerce businesses that carved their own way to success and for each of them, success meant different things. 

Their successes vary from executing excellent store ideas to having high-end clients to earning multimillion-dollar investments and six-figure revenues. 

Now that we got that out of the way let’s see some of the best online stores out there.

1) UgMonk

Jeff Sheldon starts the “About” section on his UgMonk website with a simple question: “Why was it so difficult to find fresh, high-quality, unique items in a modern aesthetic?” 

His Shopify site is simple, fresh, and exhibits UgMonk’s clothing, workplace items, bags, and prints in the same modern aesthetic style he sought while designing his unique products.

2) Pipcorn

Pipcorn Heirloom has one of the most eye-catching website designs out there.

What’s interesting about this store is that it was once featured on ABC’s Shark Tank, where the owners got a deal that marked the beginning of their success.

As a small family business, Pipsnacks has turned into a fast-growing Shopify store that knows how to satisfy their customers’ need for tasty snacks.

3) Negative Underwear

Negative Underwear has one goal: to help women feel confident in their own bodies. 

They don’t want to rely on push-up pads or bows for women to feel sexy. And the strategy is working for them since this Shopify store’s revenue grew 150% just a few years after it launched. 

Negative Underwear has gained acclaim from big names such as Forbes, Vogue, and The Wall Street Journal for making a place in the industry and bridging the gap between comfort and appearance.

4) JOCO Cups

JOCO Cups tells visitors on the site’s Why Joco page  “the cups are designed to enhance your morning brew, save your taste buds, and help out mother nature.” 

Up-sell Alert: The site also allows users to feature their own products.

5) Partake Foods

When Denise Woodard couldn’t find healthy snacks for her daughter, Vivane, that were also allergy-friendly, she founded Partake Foods. 

Partake offers cookies in flavors like chocolate chip, birthday cake, and ginger snaps that are school safe and free of the top 8 allergens as well as artificial colors, preservatives, and genetically modified ingredients.

6) The Great Cookie

The Great Cookie is a business that couldn’t be missing from our best Shopify stores list.

It carries a success story and is dedicated to selling cookies and cakes. How crazy?

Goodies in different designs and flavors are displayed all over the page, and frankly, this design made me drool.

And a bit more about the design: It is attractive and playful, making it the perfect fit for the products.

There are also two tabs you can select if you sort the products by category or occasion. Which leads me to why it has earned a place on our list.

7) Sir

This Shopify store is bold, it’s big, and it’s beautiful. With its serene photography style, Sir does a great job of sending a calming message through the theme of its store. 

Located in Sydney, Australia, this store steals a place in our list for one of the most striking online stores for clothing.

8) Pop Chart Lab

Chart lovers unite. Pop Chart Lab allows you to find a chart for almost any subject. 

From “The Many Varieties of Whiskey” chart to “The Diagram of Dogs” the site’s layout is modern and easy to navigate. Even their logo is a mini chart.

9) Uppercase Magazine

For over a decade, Uppercase magazine has offered interesting articles and photos focused on craft, fashion, illustration, and design, all wrapped up in a beautifully printed package. 

Creator and editor Janine Vangool uses her platform to feature fellow creators and, since launching in 2009.

After she has expanded the publication to include Little U, a tiny magazine for the young and young at heart, and Encyclopedia, a series of books that deep dive into topics like ceramics, quilting, and printmaking.

10) Taylor Stitch

The inner child in me loves Taylor Stitch’s website because of the creative alternatives displayed when you hover over a product: a jacket, for instance, flips to an image of a model posing with the jacket on a motorcycle.

The Taylor Stitch website does something else really cool, too: it almost immediately calls more attention to its message than its products, with “Three Simple Ingredients” written across most of the images you see on the homepage. 

Taylor Stitch doesn’t just make high-quality clothing. It also aims to reduce waste and help the environment by creating clothing with recycled or 100% natural products.

On their website, you can’t miss their environmental efforts, and I’m betting this is a differentiating factor for most buyers when they come across the site.

11) LazyFruits

LazyFruits is an online shop that sells… well, you guessed it, fruits!

This is another cool example of a Shopify store that will make the sales process easier.

On their homepage, you will find all kinds of fruit that you can just drop in your cart.

While the design consists of a white background, the products displayed on it create a colorful scene, which is a pretty clever and unique design, in my opinion.

12) Bluebella

This Shopify store takes a place in our list because of their fashion-led luxurious lingerie and nightwear collections. 

Bluebella’s designs reflect a modern take on lingerie. They claim to use unusual fabrics and trims to create stunning new silhouettes. 

There’s so much to say about this store, but we’ll let their stunning website do the talking.

13) Allbirds

Allbirds is unique through and through. There are bright, youthful colors accompanied by fun typography. 

Throughout the webpage, there are moving illustrations and little video clips. There all kinds of different multimedia techniques used to make the site stand out.

14) Hiut Denim Co.

Hiut Denim is based in Cardigan, Wales, a town that, until 2002, was home to the biggest jeans factory in the United Kingdom.

Hiut Denim was founded in 2011 to take advantage of the jean-making skills and know-how that remained with many locals, showcase their dedication to craft and bring manufacturing back to Cardigan. 

Dedicated to making the best jeans, not the most jeans, Hiut Denim focuses on details, satisfaction, and quality.

15) Master and Dynamic

For all the audiophiles out there, Master and Dynamic is selling high-quality headphones. 

The products from this Shopify store are part of the $1 billion headphone market and rival Beats by Dre with their quality.

16) Tsuki Market

Tsuki Market is the eCommerce business child of famous influencers and gamers Felix (a.k.a Pewdiepie) and Marzia Kjellberg.

Now let’s take a moment to appreciate the eye-catching design of this collaborative effort.

Tsuki is a very user-friendly website, as it favors minimalistic website design. As you can see, there are only three buttons on the main menu.

It’s worth mentioning that the couple promotes the store through Instagram and Youtube, and they also model for the clothes exclusively.

Every post they make perfectly complements their store, increasing their audience’s desire to check it out and make a purchase.

17) Triangl

An Australian couple launched this swimwear line in 2012. 

The idea of this Shopify store first came to Erin Deering, one of the founders, who realized that she couldn’t find any bikini that she liked that was also affordable. 

TRIANGL offers simple and sporty style bikinis in bright neoprene fabric.

18) KUTOA

Along with well-placed images of their product, the text for this online shop tells you immediately what it’s all about: “Buy a bar. Feed a child.” 

The company’s name, Kutoa, means “to give” in Swahili so buying a bar means you’re helping too.

19) Manitobah Mukluks

Founded by Métis entrepreneur Sean McCormick in 1997 and based in Manitoba, Canada, Manitobah Mukluks keeps and celebrates Indigenous traditions through footwear. 

Its Storyboot Project collection is made in partnership with Indigenous elders and artisans. On the flip side, to make its footwear accessible to more people, there are also lines made internationally.

20) Skinny Teatox

I myself was tempted to purchase the Teatox product when I checked out this site (in my defense, they were having a one-day flash sale I did not want to miss). 

The Skinny Teatox homepage immediately confronts your biggest concerns (“Is it natural? Yes. Will it work? Yes.”), and uses pastel colors and cute icons of bikinis and mugs to convey a fresh vibe.

As I’ve noticed with a few other Shopify websites, Skinny Teatox places its products on the homepage with an easy “buy now” call-to-action. 

For a company that isn’t too complex to figure out (“All Natural Detox Weight Loss Tea” is written beside the company name in search engines), I think it makes sense to offer the viewers what they want up front.

21) CR7

Apart from being a popular football player, Cristiano Ronaldo is also the second most-followed account on Instagram with 238M followers.

As a popular influencer, Cristiano couldn’t miss the chance to create his own personal brand and Shopify store called CR7.

The store relies heavily on the footballer’s image to promote his collections.

An impressive tactic, especially when you are one of the most influential people on the planet.

22) HELM Boots

Founded in 2009 in Austin, Texas, HELM is dedicated to selling classic style footwear with a versatile, modern perspective. 

HELM casual & work boots and shoes are produced and sourced in U.S. facilities, making them 100% made in the USA. 

This young boot retailer is gaining quick traction and getting orders from the likes of Ben Affleck. 

Introducing their Shopify shop in 2009, HELM has been committed to crafting handmade leather boots with pride, care, and purpose.

23) JM&SONS

Hand-crafted woodworks and metal from Toronto are displayed on this manly but well-kept page. 

You can get a Murphy Bench, coffee stand, and wallet in one purchase. Well-lit photos and text make it easy to find what you’re looking for.

24) Package Free

Package Free founder and CEO Lauren Singer is on a mission to make the world less trashy by selling beauty and household items that come package free. 

Lauren lives a zero-waste lifestyle and has dedicated her life and business to creating less wasteful consumer behaviors. Her 2015 Tedx Talk generated millions of views discussed how to have a zero-waste lifestyle and showcased her 16-oc. Mason jar containing three years’ worth of trash.

25) BioLite

I might be a sucker for the little details, but the product images on BioLite’s website are enough to make me want to buy something (they look 3-D and illuminated, and some even look wet from the rain!).

Since BioLite’s major selling point is its humanitarian impact (the products bring affordable energy access to places in India and Africa). 

The first thing on the homepage is their slogan, “Gear That Brings Energy Everywhere,” which will appeal to their target audience. 

The navigation bar at the top also has a clever twist: beside each product title, there are little black-and-white cartoon drawings of the product.

26) Ninja

Ninja is another famous gamer and influencer with one of the biggest channels on Twitch, with thousands of viewers.

The online store has gone through major changes since its opening, and, as you can see, the homepage now features a short video with Ninja’s merchandise.

The webpage is simple and doesn’t include many pages or a lot of buttons.

This simplicity helps you browse for almost all of his products straight from the homepage.

27) Milk

This Shopify shop offers clothing for babies while keeping comfort, style, and practicality in mind. 

The store went live in 2016, with an aim to design clothes for everyday living and playing. 

That’s why Milk pays extra attention to practical shapes with soft, natural, and versatile fabrics.

28) Mahabis

The Mahabis brand is the essence of chill. The eCommerce website matches the brand relaxed, simple, and chill vibes. 

Lifestyle photos scattered throughout the site beautifully display the slippers. Mahabis uses subtle marketing and definite branding to draw in more customers.

29) Naja

Founded by designer Catalina Girald and Golden Globe-winning actress Gina Rodriguez, Naja makes inclusive undergarments in multiple nude colors to match every shade of skin tone. 

The company employs single mothers and female heads of households to empower women through employment. Naja also gives 2% of its sales to support sewing programs at local foundations.

30) Luca and Danni

There’s something addictive about an eCommerce store that changes as you scroll. 

Luca and Danni’s page is highly interactive: as you scroll, some images get bigger and others get smaller, boxes of bracelets open up within images, and some images follow you down the page. 

It can be tricky to offer so much movement on a page while remaining coherent, but somehow, Luca and Danni accomplish this. 

There’s also a very zen vibe to the whole layout, with images of palm trees and cactuses, and calls-to-action with language like “brighter days: shop soil to sky,” and “find what speaks to you.”

31) Jane Motorcycles

Jane Motorcycles is a fashion Shopify store example that uses bold photography on its primary page.

Scrolling down, you will find the website’s products showcased in their natural environment.

A close-up of a leg wearing a leather shoe while riding a motorbike or a man wheeling his machine is just a couple of them.

Aside from the website’s ease-of-use, the overall look-and-feel really intrigued me.

32) Ban.do

This Shopify store sells graphic tees, jumpsuits, swimsuits, activewear, and more. 

They’re more of a lifestyle brand as they also stock tech, wellness, and desk items. 

Ban.do’s website is a canvas of vibrant colors and simple navigation that makes it easy to browse around. And it also has an embedded Instagram feed displaying the products in action.

33) Pure Cycles

Cycle through this page to see classic and modern bicycles. The site has clever sayings such as “Slip through your city like a shadow. 

Your perfect urban commuter is right here” which makes it an enjoyable experience when searching for your next bike and they let you know it by displaying their “4.6 Customer Review” rating in the bottom right corner. Everything you need is on one page.

34) United by Blue

United By Blue removes a pound of trash from the ocean and waterways for each product sold. 

The apparel and home goods company founded by Brian Linton incorporates sustainability through all areas of its operation. 

United By Blue is committed to ending the use of single-use plastics like poly bags, bubble wrap sleeves, and plastic tape. 

It also hosts organized cleanups, allowing customers to get involved with the company’s mission without even making a purchase.

35) Harris Farm Markets

This is a family-owned company, something you can’t miss from the homepage. 

It’s casual and playful, with text that looks like a child’s handwriting and colorful drawings of fruit (there’s even an adorable drawing of a bee with animated wings!). 

Even the calls-to-action sound laid-back, like “What’s nature been up to?” It’s so genuine, you can imagine a family building the site together.

36) 8 and 9

8 and 9 is a streetwear brand and arguably one of the best Shopify stores I’ve seen.

Your first contact with the website will be a big photo that speaks in street style terms and changes dynamically.

Scrolling down, I was impressed by the way these guys chose to direct their visitors.

Nine big tabs, clearly stating-visually and verbally-where they are leading to. That’s it!

Fortunately, they also managed to squeeze in an email form to the bottom of the page, which is not ideal but better than nothing.

37) Marc Wenn

All products on this Shopify store are designed by Marc Wenn in London. 

The brand focuses mainly on luxury biker denim, Chelsea boots, and handmade backpacks. 

Marc Wenn advises doing many things to gain traction in the initial days. For example, personally emailing the first 100 customers to say thank you will go a very long way for any business, just as it did for this Shopify store.

38) Leather Head Sports

As soon as you enter this site you have a chance to enter and win a football for being a subscriber. 

Making “beautiful, heirloom-quality sporting goods” is what the company’s owner says is his passion and it is apparent with the vintage-looking custom-made baseballs, gloves, footballs, basketballs, and many more sporting goods.

39) Bailly

Co-founded by Ariel Gough and Edwina Govindsamy, Bailly is a vegan all-natural fragrance company that gives away 15% of every sale from our Girl Power collection benefits the Just Like My Child Foundation’s Girl Power Project. 

As coconut oil-based scents, Bailly products will not irritate or overpower while providing a soft scent that’s also moisturizing to the skin.

40) Skinny Dip

I didn’t really know what Skinny Dip was until I visited the website.

And I didn’t need more than a couple of milliseconds to figure out what this Shopify store is about which is really what a great online store should absolutely do!

The soothing tones, visuals, and the overall feminine design, energetically imply that this is a women’s fashion Shopify store.

41) Pour Moi

Pour Moi is a Shopify store for lingerie, swimwear, and nightwear of any size. 

This Shopify store makes sure that their products fit the needs of modern, fashion-conscious women to provide them the support and comfort that they require. 

Navigating this store, adding products to cart, or connecting socially is a seamless experience.

42) BLK and Bold

Pernell Cezar Jr. and Rod Johnson founded BLK & Bold with the purpose of helping local communities through the sale of caffeinated beverages. 

BLK & Bold leverage wholesale and direct-to-consumer as a force to equip young people with tools to live their best lives and overcome unfortunate circumstances. 

The company pledges 5% of profits to initiatives that sustain youth programs, enhance workforce development, and eradicate youth homelessness.

43) Great George Watches

I’m not an experienced watch shopper, so when I first read, “Made with Swiss parts and 100% square,” on Great George Watches’ homepage, I thought maybe “square” was a fancy term I’d understand if I knew watches. 

But as I scrolled and read, “Think outside the circle,” I realized these terms were unique to Great George Watches, which are all square-faced.

By emphasizing what makes their product unique before even showing the product, Great George Watches captivates the viewer. 

I love this shop because it has a refined and polished look, with black-and-white photos and an attention-grabbing red call-to-action button.

44) Bombas

Bombas, a comfort-focused sock and apparel brand that also helps those in need.

The Shopify store differentiates itself through its vibrant color palette and product display.

Playful and youthful, Bombas has the right design elements and CTAs to attract its audience, boost conversions, and promote its good cause.

45) Khara Kapas

Kharakapas means ‘pure cotton’. They sell Indian-culture-inspired and handmade boutique clothing. 

Their clothes combine an understanding of the elegance of cotton, earthy colors, versatile prints, and minimalistic design that is a celebration of the uninhibited spirit of style. 

Their products are produced locally in India, but they provide shipping worldwide.

46) Greats

This high-quality affordable sneaker was born as the first sneaker brand of Brooklyn, New York. 

Greats’ site draws you in by offering free shipping on all orders $75+ and when you refer a friend they will get $25 off their first order, and you’ll get $25 when they make a purchase.

47) Adored Vintage

Browsing Adored Vintage’s website of vintage clothing and vintage-inspired modern pieces is like a virtual escape to a romantic French countryside. 

Owner Rodellee Bas curates and creates pieces out of her affinity for silhouettes of times past. 

Adored Vintage donates a portion of its revenue to local classrooms, and Rodellee is a regular mentor to other women in business.

48) Choose Muse

Choose Muse incorporates a full-display video of a man putting headphones on and using Choose Muse’s product right from the homepage. 

The video starts playing immediately (as opposed to offering a play button option), which is especially eye-catching. 

I usually think simple is better when it comes to design, but Choose Muse proves me wrong, incorporating compelling designs with a ton of images and text, while still retaining a clean and enjoyable viewing experience.

49) Carbon Beauty

At Carbon Beauty, you will find cosmetic and beauty products like shampoos, fragrances, and makeup.

It has an intuitive and playful design with lots of colors that highlight its youthful spirit.

The minimalist design allows you to explore the products through the homepage.

Otherwise, you can click on the menu located in the top left corner and choose a category.

50) Argent

This Shopify shop is on a mission to make women look great and feel comfortable when they’re at work. 

Their vibrant blazers and floral jackets are nothing but eye-catching. 

Overall, Argent does a great job at providing a wide variety to women who want to look sharp at work (or outside). 

51) Eye Heart World

A company with a strong purpose requires a bold eCommerce website. 

Eye Heart World is all about bringing awareness and fundraising to end sex trafficking. The website is equal parts descriptive and eye-catching.

52) Cheekbone Beauty

Founded by Indigenous owner Jennifer Harper, Cheekbone Beauty creates beauty products that are vegan and cruelty-free. 

As part of the brand’s commitment to becoming waste-free by 2023, its lipsticks are packaged in biodegradable paper and use 85% less plastic than traditional lipstick tubes. 

Cheekbone Beauty’s team founded the First Nations Child and Family Caring Society (FNCFCS) and continues to support its initiatives by donating 10% of the profits to Shannen’s Dream.

53) Brilliant

For a math and science website, Brilliant is surprisingly easy-to-navigate (even for someone like me, an English major … ), with big, colorful block buttons to choose the math concept you want to learn. 

This shop is also a fantastic example of using a call-to-action button wisely: there’s a big “sign up for free” button prominently displayed in the top right, and then another at the bottom of the page after you’ve scrolled past the information you need.

The site doesn’t have a navigation bar but instead uses the web page to answer all the questions a viewer might have.

54) Holstee

Holstee does a fantastic job of designing their site in tiers depending on a person’s initial level of interest in the product. 

For starters, you see the text, “We help you along your journey to living more fully and mindfully.” If you’re already convinced, you can click “Join Today” right below the text. 

If not, you can continue to scroll down the homepage to find pain points this product reduces, read a “Holstee Manifesto,” see Membership benefits, check out testimonials, and find publications Holstee’s been featured in.

Throughout the page, there are various calls-to-action, like “Choose a plan that’s right for you,” and then, at the end, “Become a member today.” 

I love this site because it becomes increasingly convincing and in-depth as you scroll: it’s clear they use their homepage as a start-to-finish marketing pitch.

55) Happiness Abscissa

Happiness Abscissa has a peculiar website design that I couldn’t leave out of this list.

Its creativity and structure make this Shopify store unique. Nevertheless, this peculiarity might frustrate visitors a little bit.

The store is probably one of the best examples of breaking free from the conventional website design that most stores adopt.

So, I thought you should check it out for some inspiration!

56) THINX

An amazing women’s company that sells period underwear is making big headway and big bucks. 

57) BITTERMILK

Bittermilk is a shop for those needing a more fun cocktail. 

It’s a line of cocktail mixers that are made for cocktail enthusiasts by bartenders with real ingredients. 

The page is inviting with pictures of “The craftsmen and their parlor tricks” along with the text at the end of the page linking you to the shops’ social media pages and reminding you “This isn’t the bitter end.’’

58) Meow Meow Tweet

Life and business partners Tara Pelletier and Jeff Kurosaki are the visual artists and founders behind Meow Meow Tweet. 

This organic vegan skincare company is known for its products made from natural ingredients and its sustainable packaging featuring whimsical illustrations drawn by Jeff. 

In addition to donating to and supporting organizations that align with its values, Meow Meow Tweet offers a bulk refill program to reduce packaging and waste and a system for customers who would like to return their empty containers for the team to reuse.

59) Dryrobe

Dryrobe is a case of a brand that created a very specific and unique product and stayed focused on it, instead of expanding its collection.

Their main page consists of an action-packed, fast-paced clip showing people wearing the Dryrobe.

The brand cleverly incorporates user reviews and testimonials to increase its on-page SEO and push their skeptical buyers towards conversion.

60) Gymshark

Created in 2012 by teenager Ben Francis and a group of his high-school friends. 

Gymshark has grown from a screen printing operation in a garage, into one of the fastest-growing and most recognizable brands in fitness. 

This Shopify store is a fitness apparel and accessories brand manufacturer plus online retailer based in the United Kingdom. 

It’s supported by over 7 million highly engaged social media followers and customers in 131 countries.

61) Dropdead

Dropdead is a clothing store for the non-conformist in you. 

It sells shirts that say “dropdead” and “IDC” so if you want to be different and look different, this site is for expressing your thoughts through fashion.

62) Bebemoss

Mom of three Izabela Erşahin is the founder and designer of Bebemoss, a Turkey-based sustainable children’s toy company.

Beemoss proudly employs stay-at-home mothers and offers fair pay. 

Most of the mothers it hires are refugees from Syria, working to rebuild their lives in Turkey. 

From adorable lions to unicorns to rabbits, each toy is made by moms who are making a living to support their families.

63) Ventana Supplies

Ventana is a success story amongst Shopify store owners, featuring products that target the surfers’ community.

Brown is the leading shade here, matching the colors in most of the brand’s products.

A carousel of high-quality photographs covers the majority of the screen, displaying every important part of a surfboard’s life, from the moment it is crafted to the moment it is ridden.

The three windows that pop up with each hover to describe the brand’s philosophy is a nice touch as well.

64) The Candi Factory

With its simple design and basic structure, this Shopify store is one worth mentioning. 

They keep it simple by adding some soft colors and expressions to their clothing line which helps them stand out and create an identity. 

All in all, their minimal design goes well with their products, which appear to be full of life.

65) The Colossal Shop

Have you ever thought to yourself, “I’d like to wear that art.” 

The Colossal Shop is allowing you to do that with its “wearable art” that includes Andy Warhol-inspired earrings and a silver pasta necklace. 

This site is dedicated to fun and creativity.

66) Kirrin Finch

Kirrin Finch is an apparel company offering gender-defying clothes inspired by menswear but designed to fit a range of female and non-binary bodies. 

Co-founders Kelly and Laura Moffat source eco-friendly fabrics and implement practices that reduce pollution while partnering with fair labor and ethical manufacturers to produce each garment.

67) Miracle by Aloft

Miracle by Aloft is a brand that offers sheets, towels, and pillowcases using antimicrobial silver.

This is one more minimalistic eCommerce store that eliminates unnecessary content and pages.

And that’s mainly the reason why it’s among our best Shopify stores list.

The store leverages soft shades of blue to create a sense of relaxation and bring up the feeling of snoozing among your fresh sheets.

68) Toyshades

This trendy Shopify store doesn’t shy away from adding a little bit of color to their shades. 

Their website is very user friendly and easy to navigate through. 

ToyShades lets customers pick from various product collections, including autumn shades, winter shades, everyday eye-wear, and more. 

69) Beardbrand

With the birth of the Lumbersexual beards is as popular as ever. 

Beardbrand takes advantage of that popularity by bringing in high-quality products (oils, balms, shampoos, etc,.) for beardsmen and using natural products. 

All while changing how society views the beard.

70) Rothy’s

Rothy’s transforms eco-friendly materials into stylish footwear and accessories through 3D knitting technology. It also strives for zero waste. 

Over 60 million plastic water bottles and counting have been turned into bags or shoes by Rothy’s, and its shoeboxes are strong enough to ship without additional packaging. 

They’re also biodegradable, made with 85% post-consumer recycled materials.

71) Death Wish Coffee

Death Wish Coffee is a coffee brand that claims to have the strongest coffee on earth.

The website does not have a lot of pages, and most of its content is displayed in big and clear text.

In general, the design agrees with the brand’s bold character, a fact that convinces you about the product.

There is also a line of red text that warns potential buyers about how addictive the product is to back up the brand’s claims.

72) Wolf Circus

Wolf Circus is a Shopify store with a line of fine jewelry products that are handmade in Vancouver, BC. 

All of their products are hand fabricated or cast using the lost-wax casting process, by using either recycled sterling silver or recycled bronze that’s coated in a high-grade 14k gold plating. 

This Shopify store markets itself as an “attainable luxury”. 

They’ve gained recognition for their accessories that they’ve been known to produce with great quality and a fine regard for detail.

73) Seedlip

Seedlip focuses heavily on the uniqueness of the business and the story behind the drinks. 

The actual products are displayed further down the homepage. This is an interesting marketing technique, when done correctly can drive immense traffic.

74) MFMG Cosmetics

Tomi Gbeleyi used social media to create a community that showcased and celebrated diversity within the beauty industry. 

By highlighting talent within the community, Tomi created a line of products specifically designed for deeper skin tones. 

Building MFMG is a way for Tomi to shift the narrative within the beauty industry, push for inclusivity, and get the community as a whole to expand beyond its existing range of shades and tones and create with diversity in mind.

75) Biko

This Shopify store has a very simplistic design, with just a few navigational options. 

The element that makes it stand out is its photography. They describe themselves as a “modern nostalgic jewelry brand”. 

Based in Toronto, Biko hand-crafts every piece that they make, with materials including sleek mixed metals and natural stones.

76) Goodfair

Topper Luciani founded Goodfair to give clothing headed to landfills a second chance. 

Unlike most vintage or secondhand clothing retailers, Goodfair doesn’t list each item individually. Instead, customers buy mystery bundles. 

This process saves time and money for the company and the savings are passed on to the customers. 

Combating the culture of fast fashion, this low-carbon initiative is changing the way people are buying preloved fashion pieces.

77) Suta

Founded by sisters Sujata and Taniya Biswas, Suta is a fashion house based in Mumbai, India dedicated to employing weavers and artisans in disempowered communities and using sustainable fabrics. 

Mixing unique handmade fabrics with classic saree silhouettes, dresses, and blouses, Suta’s pieces represent a meeting of tradition, creativity, and design.

78) SoYoung Inc

This line of bags for both moms and their children earns 25% of its revenue from their online Shopify stores. 

The profit margin on those sales is higher due to the higher margins thanks to direct sales. 

On their Shopify website, they have a wide variety of different collections for adults, kids, and babies to choose from.

79) Best Made Co

From Japanese quilted blankets to jackets and knives, this company lives through you by encouraging people “to get outside, reconnect with their hands and nature, and in doing so, embark on a life of great adventure.”

80) Beneath Your Mask

Dana Jackson was diagnosed with a severe form of Lupus. 

The disease impacted her hair and skin, and Dana began searching for pure, all-natural products to rejuvenate her. 

Dana’s beauty line, Beneath Your Mask, is dedicated to using non-toxic, pure, all-natural ingredients to bring nourishing and healing to beauty routines.

81) Sunday Somewhere

This Shopify store was developed in late 2010 by Dave Allison, and has gained worldwide recognition since then. 

The premium eyewear brand focuses on quality, simplicity, and originality for its strategy.

82) Tessemae’s All Natural

This company’s goal is to improve access to healthy foods and life-practices in our country’s food deserts through its “Crop Circles” initiative.  

By using their platform of selling dressings, dips, spices, and dietary products, Tessemae is helping poor economic areas across the country.

83) Tentree

Inspired by time spent immersed in Hawaii, Dave Luba and Kalen Emsley founded Tentree as a way to positively impact the environment through commerce. 

For every item sold, Tentree plants 10 trees, with a goal of planting over a billion trees by 2030.

84) Minaal

This Shopify store sells high-quality travel gear for digital nomads. 

It was launched by two guys from New Zealand, who realized how dissatisfied they were with their travel gear. 

They thought it’d be a great idea to quit their jobs and start their own business.

85) Chaos

A well-designed website that matches its individuality, Chaos combines customization and a sense of fun. 

You can choose a unique accessory for your phone or travel needs, which also matches your identity. 

“Technology meeting fashion; practicality meeting punk, with a dose of quintessentially London individuality. That’s the CHAOS ethos.”

86) Beauty Bakerie

Beauty products packaged and named after baked goods is just one of the sweet things about Beauty Bakerie. 

Founder Cashmere Nicole went through her share of ups and downs on her journey of entrepreneurship, from being a single mom to battling breast cancer. But her beauty routine has always brought moments of sweetness. 

Now the maker of cult-favorite items and a coveted beauty brand, Beauty Bakerie started Sugar Homes in 2016 to support and sponsor orphanages by providing funding and supplies.

87) Watch Outfitter

The company was started by a 17-year-old who had knowledge of watches and a passion for jewelry. 

They source their watches from a number of different vendors within the U.S., Europe, and Asia. 

This allows them to offer wholesale prices, with high-quality materials and design.

88) Bremont

This British luxury watchmaker is an award-winning brand that engineers top-quality chronometers. 

It produces about 8,000-10,000 pieces annually. Clocking how much money it will make after last year’s $14 million revenue, is anyone’s guess.

89) Artisire

Artisaire is the epitome of a business honing in and dedicating itself to a craft, in this case, the art of wax sealing. 

From customized wax stamps to premade wax seals, Artisaire has made an old tradition new again. 

Owning each step of the production process, Artisaire makes all of its items in its Canadian factory. 

The Thomsen family who runs Artisaire still find joy in handwriting their own thank you notes and sealing each one by hand.

90) Nerdwax

Nerdwax is organic and all-natural beeswax formulated to keep people’s glasses in place. 

The company rejected two offers from Shark Tank. 

This Shopify store is definitely doing something right if it has made over a million dollars in total sales to date.

91) Flex

Flex is an alternative to tampons that allows the wearer to have sex while on their period. 

This product also lasts up to 12 hours, reduces cramps in 70 percent of its users, and has 60 percent less waste than tampons.

92) Bésame Cosmetics

Designer and cosmetics historian Gabriela Hernandez channels the glamor of her grandmother’s beauty routine into great vintage-inspired beauty products. 

From 1920s-inspired cake mascara to long-wearing classic color lipsticks, all of Bésame Cosmetics’ line is 100% cruelty-free, formulated for sensitive skin, and produced in California.

93) Concrete Minerals

Founded in 2009, this Shopify store example is all about creating high-end vegan, cruelty-free cosmetics with a unique twist. 

Their policy is less and more. They’re committed to using no parabens or preservatives in any of their products and are also 100% gluten-free. 

Located in Southern California, they provide free shipping worldwide on all orders $40 and above.

94) Muroexe

Muroexe is classic and clean. It features all the basic design features but is not a basic website. 

The shoes are displayed in a neat minimal grid making it easy for customers to browse. Overall the site is very aesthetically pleasing.

95) Terre Bleu

Located in Milton, Ontario, Terre Bleu’s owners, Ian, and Isabelle Baird. 

Left behind the busy city life for the country—and to start a lavender farm. 

Terre Bleu has attracted many visitors looking to soak in its atmosphere, which brings a piece of Provence to Canada. 

The Bairds also have expanded their business to include a line of lavender-infused beauty, food, and household products.

96) NCLA Beauty 

This Shopify store offers a wide range of nail products and other cosmetic items, such as jelly balms and lipsticks. 

What’s interesting about their website is the way they’ve designed it. All we can say is that they’ve nailed the look.

97) Ketnipz

Cartoonist Harry Hambley was a teenager when he started sharing his character Bean on Instagram, under the handle @Ketnipz. 

Ketnipz’s positivity, puns, and humor caught the attention of millions and allowed Harry to work with art festivals and Instagram, and to create his own merchandise. 

Bean’s positivity and cuteness can be found on sweaters, t-shirts, and accessories.

98) Jeffree Star Cosmetics

Jeffree Star Cosmetics is the cosmetics brand of Jeffree Star, an American makeup artist, fashion designer, and model. 

With a hot-pink website look, Jeffree Star Cosmetics includes a tonne of holiday and special editions for their customers, as well as free U.S. shipping for products over $100. 

It’s arguably among the top most popular Shopify stores for makeup and cosmetics.

99) KKW Beauty

KKW, the hugely popular beauty brand by Kim Kardashian West, has been creating storms with the amount of recognition and fame it has gained. 

Hosting periodic sales, the products are not only very high in quality but also are sold out within minutes. It’s easily one of the top Shopify stores for cosmetics. 

100) Kylie Cosmetics

Kylie Cosmetics, the wildly popular beauty company, uses Shopify to run their fantastic online store. 

Kylie Cosmetics hosts periodic flash sales which are some of the largest on the internet. 

This is another example of a Shopify store where the products sell out within minutes.

Conclusion

As you may have noticed, the recipe for creating a successful Shopify store is not a fixed process.

There are numerous different ways to design your store, depending on your niche.

During our digital best Shopify Stores Olympics, we saw numerous examples and ideas. 

However, if you want to succeed, you shouldn’t copy them randomly. 

What works for someone else is not guaranteed to work for you.

Use your innovative spirit, creativity, and instinct to understand the psychology and intent of your users and deliver the experience they’re looking for.

With this in mind, it’s time to let your imagination run wild and create the best Shopify store out there!